Introduction to Marketing Social Cultural Environment

Question: Discuss about theIntroduction to Marketingfor Social Cultural Environment. Answer: Introduction In todays era market and society are inter-related terms because products are sold in the market directly by people of the society. The social cultural environment is impacting the position of market very much because society and culture is a vital factor to implement the strategy of marketing of a particular company. Marketing is considered an Arts as well as a science because the company is invented by some techniques and tools scientifically and also it is incorporated by some logic and designs consistently. In the society, all people are involved with marketing strategy in order to meet their daily requirements. In addition, Culture includes the way of our speaking, attitudes, dressing styles, learning, believe, values and much more. These all are followed by the marketing strategy because these are the main ingredient in the market to make transaction with buyer and seller (Samaha, Beck and Palmatier 2014). According to Hofstede, there are various factors of social culture which impacts the marketing strategy consistently. If people do not prefer the goods in the market, it is not possible to grow up the business into the market segmentation. Culture also influences the purchasing power and decision making in the market by which the companys product may not sell in the market. There is some examples bellow which describes the impact of social culture on marketing strategy; (Williams and Mummalaneni 2015). Today is the era of globalization which increases the needs of people and people are also trying to involve in international marketing. Success of the company is totally depends on people of the society because if people are buying the companys product it may lead to success. On the other hand, if people are not buying the product, it may suffer from losses. The companys products are directly sold in the market by the people. For this, we can say that social culture is impacting the current strategy of marketing within the country. References Samaha, S.A., Beck, J.T. and Palmatier, R.W., 2014. The role of culture in international relationship marketing.Journal of Marketing,78(5), pp.78-98. Williams, J.D., Mummalaneni, V. and Erramilli, M.K., 2015. An Innovative Classroom Approach to Analyzing the Role of Culture on Business Relationships using the Global View International Business Simulation. InProceedings of the 1997 World Marketing Congress(pp. 130-132). Springer International Publishing.